Rejoice the classic ad: Rejoice is so confident.
Advantages: inherited Rejoice to self-confidence as the brand's appeal point. Rejoice as a result of consumer groups focused on students, blue-collar, white-collar middle-class and other areas. "Emotional" This emotional appeal expresses Rejoice to make the hair softer and smoother, so as to help the consumer to maintain a good image, so that they can show themselves with confidence. Now society is changing so fast that it encounters a lot of challenges every day, so for these people, everyone wants to be more confident every day. Therefore, the "self-confidence" as the appeal will be able to bring consumers more personalized experience, easily lead to consumer resonance, closer to the brand and the distance between consumers.
Disadvantages: Due to the diversity of advertising media, the ad in the audio carrier for the radio, and not a good display of the physical properties of their products, the audience may remember the Rejoice brand does not know its usefulness, resulting in misunderstanding .
Improvement: In order to make advertising can be in a variety of media can get a good marketing effect, should highlight its physical properties, it should be stressed that "shampoo" the word, read: "Rejoice with shampoo is so confident" .
1, is so confident, start, heart, Rejoice
2, the kind of supple, a touch, you know her!
3, non-general supple, starting non-general heart, the new Rejoice care series, a breakthrough lock effect baking oil, moisture factor lock hair into the hair, supple touch a touch, touch instant heart, the new Rejoice essence care series .
4, Rejoice no-Runfa milk, with Shunfa factors, instantly smooth impatient, so soft and smooth hair, touch memorable.
5, to see her Shuashuai, I know I like her. See her tenderness, let me heart.Show to launch, static, every side are beautiful. Start, heart, Rejoice
6, a mouse bath from the bathhouse swaggering out to see a cat, did not pay attention to cat, cat furious, said, small sample of children, Niua, see I do not ask lucky, the mouse shook Shaking the hair of the body said, ha ha, with Rejoice is so confident! . . .
7, Rejoice, is so confident!
8, late at night to see bin Laden Bush standing in his bed, disheveled Bush shocked: hello big courage, dare to break into the White House! Osama bin Laden dumped elegant chest hair, gloomy smile, said: Rejoice, that is so confident!
9, drift soft secret, I only told her, who knows a pass ten, ten mass 100, became a well-known secret!
Benefits of advertising Daquan
Pantene shampoo: have a healthy, of course, glossy.
Sassoon shampoo: our glory from your style.
Head & Shoulders: You do not have a second chance to make a first impression. Rejoice: wash care combo, let hair elegant
Runfa shampoo: Hair color hair, margin of a hundred years.
Pantene shampoo: 3000 worry silk, health new beginning. Rejoice: is so confident!
Longliqi: really good benefits
La Fong: love life, love Lafang
Lai Tong: really different
Pedicle of the show: pedicle of the show, youth good friends! Clairol: a smell portrait
Oni: Black hair, Chinese goods.
Ony: Black hair, I like it.
Pantene shampoo: have a healthy, of course, glossy.
Rejoice: Rejoice, is so confident.
Laoni: love life, love La Fong!
Qing Yi: There Qingyi, more elegant.
Head & Shoulders: Dandruff to go without a trace, hair is more outstanding.
"Yiran the United States" soft shampoo: "true charm from the inside and hair," Head & Shoulders: "the new sea Flying, that is no dandruff.
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