英文版社会调查报告议程

英文版社会调查报告议程

　　The general purpose of the study is to determine the consumption feature of Chinese university studentswho shopping online. Now online shopping has become a fashion consumption, college students are the major consumers of online shopping. A careful review of those areas led to the identification of the following specific research objectives:

　　1. To determine the major driving force of Chinese university students’online shopping

　　2. To identify the major factors which effects the consumption ofChinese university studentswho shopping online

　　3. To determine what are the major problems of online shopping

　　The surveyhttp://www.xielw.cn/shequgongzuozongjie/ 社区工作总结 research method will be the applied research design. Each respondent will be from questionnaires at residential area. Questionnaire contains 18 questions it will cost 5~10mines to complete the questionnaire. Our target group is Chinese university students who shopping online.Following are some questions that will be asked

　　1. The major factors to consider when you shopping online (multiple choice) ( )

　　A. Description of goodsB. PriceC. PostageD. Users eva luation

　　E. Seller's credit and reputationF. KindG. Speed of logistics

　　H. Other (Please indicate)

　　2. The reasons for which you choose the online shopping is (Multiple choice) ( )

　　A. convenient, time-saving

　　B. more alternatives

　　C. wide range of services

　　D. inexpensive

　　E. affected by friends

　　F. Other (please indicate)

　　3. What are the major problems of online shopping do you think (Multiple choice) ()

　　1

　　A. Can’t see the kind, so can‘t identify the quality and authenticity of products

　　B. It's difficult to returned purchase

　　C. The delay of seller delivery

　　D. Online shopping process is too complex to use

　　E. The risk of online payment

　　F. Poor after-sale service

　　G. Privacy of buyers was violated

　　H. Other (please indicate)

　　A survey of approximately 400 individuals located in 5 cities throughout the cities will provide the database for this study. These cities are Tianjin, Nanjing, Xian and Daqing.The sample will be selected on a probability basis from all the questionnaires.

　　Eligible respondents will be Chinese university studentswho shopping online. Every people should have shopped online.

　　Every member will be responsible for distributing, collecting and analyzing the questionnaires

　　Standard editing and coding procedures will be utilized. Simple tabulation and cross-tabulations will be utilized to analyze the date.

　　A total of 384 questionnaires were distributed, of which there were 327 respondents. Of the 327 individuals 179 were males and 148 were females. There was a fair distribution at region and each grade. There are 113 respondents are in Tianjin. 71respondents are in Nanjing, 85 respondents

　　belong to Xian, 58 respondents belong to Daqing. Their respective possession of the ratio is 34.6%, 21.7%, 26%, 17.7%. And 64 respondehttp://www.xielw.cn/yuegongzuozongjie/ 月工作总结 nts arefreshman,96 respondents are sophomore year, 118 respondents are junior year and 49 respondents are senior year. Their respective possession of the ratio is 19.57%, 29.36%, 33.09%, and 14.98%.

　　2

　　This table represents the degree of the understanding aboutonline shopping in each age and region.The number is bigger the deeper level of understanding. So we can see every ages have deep understanding of it. We can see the region have effect on the understanding hardly. But there is a surprise that the students in Nanjing have more understanding about online shopping than other regions. I think the advanced light industry of southern part of the country is the reason. The major goods shopped online are belongs to the light industry, so Nanjing’s students must have more understanding about it. At the aspect of grade, we can see thelevel of understanding on the online shoppingincrease with age grow. (I guess many students contact online shoppinggradually.)But there is a surprise that the students who are junior year have less understanding than sophomores.I think we can see it more directly within a analysis graph.

　　It’s a small lows. We think the reason is the studentswho are junior yearhave to face the pressure of the PubMedand internship, So they may reduce the times of online shopping.

　　The study want knowmajor driving force of Chinese university students’online shopping.We list some

　　driving

　　force

　　such

　　as

　　convenient,

　　more

　　alternatives,

　　wide

　　range

　　of

　　services,inexpensive,affected by frihttp://www.xielw.cn/niandugongzuojihua/ 年度工作计划 ends. The graph below will show the result.